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When : Wednesday, April 14, 2021 | 10 AM-11 AM PDT

In today’s evolving fast paced culture, the need for convenience is a priority—even for B2B selling!

As the pandemic recovery accelerates in 2021, the need to focus on creating an agile and relevant customer experience for business buyers becomes more pressing. Many traditional commerce solutions lack the necessary content and experience management functionality, along with the unique business buying features, necessary for an effective B2B commerce site. For B2B selling, a commerce platform that accelerates the time-to-market and provides flexibility for growth is ideal for sustainable business success.

Join this insightful webinar as we delve further into how the new age of B2B commerce can help improve your online customer experience, as well as boost revenue.

During the webinar you will gain insights into:

  • What makes the B2B buying journey unique
  • Understanding how B2B commerce is different from B2C commerce
  • The technological requirements for B2B commerce
  • Gaining flexibility with a headless, micro-services approach
  • Best practices and use cases of B2B commerce

Duration: 1 Hour. Please register even if unable to attend. All registrants will receive a copy of the recording post-webinar



Eddie Delic
Senior Director, DT Ownership Experience
GE Appliances, Haier

Taher Behbehani
Head of the Mobile B2B Division, SVP and General Manager
Samsung Electronics America

Taher Behbehani is the General Manager of Samsung Electronics America’s Mobile B2B division, a multi-billion dollar business unit. In this role, Taher runs P&L, marketing, sales and business operations. He restructured an enterprise sales organization that serves 40,000 accounts across seven verticals, including small and medium businesses, large enterprises and the Fortune 500. Taher owns relationships with leading mobile carriers, distributors, resellers and service providers to bring emerging technology solutions to market.

Jeffrey Handa
Commerce Solution Architect, Liferay, Inc.

Jeff Handa is a Solution Architect with the Liferay Commerce team, responsible for supporting Liferay and Partner sales teams during the pre-sales phase of Liferay Commerce deals. Jeff also continues to work with the implementation team post sale to ensure that best practices are being followed. Jeff brings over 20 years of experience in developing and delivering enterprise grade solutions and has been working with the Liferay Platform for over 11 years.

Tina Agarwal
Liferay Lead, CIGNEX, Inc.

With over 14 years of experience in Liferay, Tina has worked across varied roles –Team Lead, Solution Architect, Business Analyst, Presales. She has worked in various domains including Healthcare, Education, Entertainment, Luxury and helped them digitally transform their processes by delivering various open source solutions based on Liferay.


Panel Moderator:

Darren Sepanek
Director, Global Partner Marketing. Liferay, Inc.

Darren joined Liferay in 2019 to help grow and develop the partner program. With a background in marketing and channel development for software companies, Darren brings relevant expertise and a host of experiences to bear to help create a world-class channel program at Liferay.