Client Overview
Silicon Valley based startup offering SaaS based Big Data Analytics services for sales and marketing teams to improve target marketing campaigns and services.
Business Need
Acquire, process and enrich multi-channel & variety of data sources at the modern volume for effective customer and business Intelligence. -
- Aggregate publicly available data from 20+ different sources
- Store enriched, semantically linked ~ 7TB+ of data in MongoDB
Key Features
- Proposes competitive & complementary selling opportunities
- Determine buying propensity, influencers & decision makers
- Enhances efficacy of customer acquisition by ~10x
- Reduced cost of operations by ~2x
Benefits
- Data Hub comprising of public, social and structured sources
- Targeted leads generation through profiling of 40 million+ businesses
- Improve operational efficiency for sales and marketing team by ~5x
