Client Overview:
Silicon Valley based startup offering SaaS based Big Data Analytics services for sales and marketing teams to improve target marketing campaigns and services.
Business Need:
Implement a very unique and innovative Big Data Analytics solution that acquire process and enrich multi-channel & variety of data sources at the modern volume for effective customer and business Intelligence.
Key Features:
- Data acquisition & Integration
- Aggregate publicly available data from 20+ different sources such as discussion boards, business social networks, and other public sites in various types such as gzip-compressed JSON files, MySQL databases, REST-API based data sources and more.
- Data Processing
- Enrich data by applying NLP (Natural Language Processing) for entity extraction & building semantic associations, geo-coding besides de-duplication and smart filtering.
- Store enriched, semantically linked 7TB+ of data volume into MongoDB
- Data Visualization
- Modern & innovative web front-end and offers business and customer intelligence with gorgeous visualizations for deep data exploration and intuitive full text search/data mining.
- Subscription Management
- Payment gateway integration, user profile management and notifications
- Managed Cloud Hosting
- Optimized for high performance and scalability
Benefits:
SaaS based large scale data processing and analytics platform delivers:
- Proposes competitive & complementary selling opportunities
- Determine buying propensity, influencers & decision makers
- Enhances efficacy of customer acquisition by ~10x
- Improve operational efficiency for sales and marketing team by ~5x
- Reduced cost of operations by ~2x
