Client Overview
Founded in 1995, one of the world’s largest interactive marketing agencies headquartered in New York. with over 2000 employees and part of the global “Big Four” multi-national advertising companies with over €5.0 billion revenues
Business Need
- Economies of scale missing with legacy marketing platform leading to higher cost with respect to implementation and support & limiting to serve more customers in real time
- Need for an integrated, flexible, scalable and cloud based digital marketing platform.
Features
- A flexible, customizable and scalable SaaS platform - helps marketers create, manage, and reuse digital properties efficiently
- Security & IAM– SSO, CMDB, Subversion
- 100+ concurrent customers
Benefits
- A single, scalable and self-service platform for end-clients to manage digital marketing activities
- Speed – Accelerated digital engagement i.e. Easy to use, coordinate with partners, manage, and monitor
- TCO reduction – Cloud based platform with Open Source products, reusable components
