Client Overview
With over US$25 billion in revenues, the client is one of the leading drugstore chains in the USA and a Fortune-500 company employing over 90000 people across 4000 stores.
Business Need
Client's existing website was developed on a legacy web technology using antiquated, default system templates reminiscent of the early days of the web and “DIY” which in turn lacked
essential features to support customer engagement and retention:
- Usability
- Very few custom features for registered users
- Poor site navigation made it difficult to retrieve neighborhood stores or drug information
- Self-manageability
- Lack of CMS means over dependence on IT team for managing and publishing content
- Cost controls
- Huge costs to maintain and enhance website
Solution
Client evaluated different technologies and identified Liferay as their portal platform of choice. After an extensive evaluation of Liferay Partners, CIGNEX was selected to revamp this site into a user intuitive, interactive website thus allowing the drugstore company to personalize their services online.
Benefits
- Enhanced usability
- Smoother navigation
- Rich, personalized features
- Business agility
- Self-managed content for business users
- Focused customer campaigns through integrated CRM
